About Carrie Melissa Jones

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Hi there! I’m a community builder, entrepreneur, and community management consultant who has been leading online communities since the early 2000s.

I’ve created community strategies for presidential campaigns, non-profits, small businesses, and the Fortune Global 50. My coaching clients include community leaders from Buffer, DoSomething.org, Nerdwallet, and Patreon.

I am the co-author of the forthcoming book, Building Brand Communities, with Charles Vogl and am an M.A. student in Communication at the University of Wisconsin-Milwaukee.

Contact Me


“Carrie is both an incredibly effective professional and a delight to work with. The organization that Carrie brought to CMX is undoubtedly one of the reasons the company is still around today. I wouldn’t hesitate for a second to recommend Carrie for any role focused on logistics, community, or organization. You shouldn’t either.”

Evan Hamilton, Community Team Manager at Reddit, Inc.

“Carrie nailed her talk at our foundation’s inaugural conference. Much of what she shared in her talk has and continues to inform the substance of the work we do. She has a warm, approachable yet tenacious quality that is rare – and makes her a dynamic and value-adding presence.”

Sara Morris, President of The Beecher’s Foundation

“We had the pleasure of consulting with Carrie in the early stages of evolving some of our community infrastructure. I don’t think we could have chosen a better partner. She approaches strategic planning with intelligence, agility and a healthy streak of creativity.”

Meredith Black, Communications Coordinator at Kimpton Hotels – IHG

“Carrie draws from a multitude of resources, synthesizing critical information. Our session with her highlighted a critical element of our strategy, which completely shifted our early approach to building community. I’m so grateful for her willingness to be direct, ask great questions, and ignite new thinking.”

Erin Anacker, Co-Founder and COO at WholeStory

“Carrie is one of the foremost experts in community building. Period.”

Derek Andersen, Founder of Startup Grind and Bevy Labs

“Every company needs a Carrie on their team or leading their team.”

Dominick Garrett, Director of Member Engagement at Coinme

My Story

I believe in the power of online community. It has helped me through some of the most challenging times in my life.

As a lonely, depressed and awkward teen, I discovered online communities as one of the only places where I could be seen, appreciated, and cared for by total strangers — who then became my friends. It was in virtual spaces that I first found confidence and acceptance. Over time, I was able to bridge the gap and bring that confidence into my “offline world.”

Online community started it all.

I credit these early experiences for laying the foundation for my skills leading communities. Every day, I see online spaces tearing people apart. I know we can do better, and I know the difference between genuine, meaningful community and community with no soul and center.

As the founder of Gather Community Consulting, I consult with brands and community leaders to build successful online communities. I am also a speaker and educator on the topic of online communities, community-based movements, and community leadership.

Prior to founding Gather, I was the Founding Partner and COO for CMX Media (acquired by Bevy Labs), a unique “community of community builders” that provided training, events, and programs for community builders around the world. I got my professional start in community management in roles with Socratic (AI-based education app), Scribd (online library), and Chegg (online book rentals).

In 2016, I was named by Salesforce as one of three experts to follow in community management, and my writing on communities has appeared in Venture Beat, Convince and Convert, The Next Web, First Round Review, and Creator by WeWork.

In addition to being passionate about helping organizations build communities, I’m a passionate advocate for community leaders.

I’m a graduate of UCLA and have done volunteer work for Young Women Empowered and Indivisible Washington (formerly Pantsuit Washington). I am currently an M.A. student at the University of Wisconsin-Milwaukee, studying online communities and their impacts on offline interaction.