I once had a manager who constantly had us keep tabs on our main competitor. She’d arrange special meetings where we would sleuth into who they were hiring and why; where we’d all gather around and gossip about their new team photos. We’d hire agencies to one-up them at every turn: SEO agencies, PR agencies,… Read More What Happens When You Focus Too Much on the Competition?
We all have gifts to give to the world. This is more important to remember now than it ever has been in my lifetime. I’ve been reading a book called Becoming a Citizen Activist by Nick Licata because I’m trying to understand how change actually happens in American government today. It’s pretty opaque from the average… Read More You Don’t Have to Be a Community Organizer
I’d like to write a “note to self” of sorts, a letter for those community builders who are faced with a lot of choices about where to use their energy and who find that they have little energy to make those choices. It’s not always about being the dependable one. Sometimes it is. It’s nice to… Read More It’s Not Always About Showing Up
Earlier this week, I lead an online workshop for community builders to help them look back on 2016 and plan for 2017. If you missed it, you can still access the worksheets, my own planning worksheets, and the audio file. As I walked through the plans for the new year, the biggest ah-ha! moment that I noticed… Read More Set Your Intention for 2017, Set Yourself Up for Success
You can follow how-to posts all day, but you also need to answer these larger questions about your community work. … Read More Healing Is At The Heart of Your Community Work
I hope that the future of community is splintered and that power becomes distributed. But what does that look like?… Read More Is The Future of Branded Community Splintered?
I’m facing a bit of a dilemma. Among community professionals, I know that I am not alone in this one. I go back and forth on the scale of humility and self-promotion on a daily, even hourly, basis. I like to do the work. I don’t always like to talk about doing the work. It takes… Read More On Giving Away Credit in Your Community
I was listening to Alex Hillman’s Coworking Weekly podcast a few weeks back (It’s a good one. You should check it out.). He had mentioned that his coworking space, Indy Hall, has a little celebration when a member company “graduates” out of the space and into their own office. They actually celebrate churn. Sound weird? Well,… Read More What Do Your Community Members Dream of Becoming?
We need a framework for self-care in this profession. Here are 7 steps to take each day to take better care of #1. … Read More The Community Manager’s Self-Care Checklist
We burn out because we lose all sense of ourselves. The shouts and demands and the subtle persuasion of our community members drowns out our voice. The business goals ignore what brought us to our work in the first place. We forget who we are. … Read More The Core Reason for Community Builder Burnout
Great community spaces create powerful recruiting engines. … Read More Why You Should Hire Employees from Your Community
Want to know how Airbnb’s community has been so successful? The Community Commitment Curve is a framework every single community builder can use in their work.… Read More Creating a Community Commitment Curve
When was the last time you saw or heard the word community in a business context? The last time I saw it was yesterday, at Fort Lauderdale airport. I was staring at an advertisement for a hotel chain. The copy below the image of the hotel room said: “We don’t just think of our hotels as rooms. We think… Read More You’re Using the Word Community Wrong, and You’re Costing People Their Jobs
It’s been a busy year of building communities: for CMX, SF Community Managers, startup clients, Scribd, and in my own personal life. Here are 30 concrete things I’ve taken away from 2014.… Read More 30 Valuable Lessons from a Year of Building Community
30 tips and tricks from the founders of ProductHunt, Quibb, and The Fetch. These are the key learnings from the SFCMGR event on June 4. If you couldn’t make it, here’s what you missed.… Read More 30 Founder-Tested Tactics for Building Community as a Product
I’ve been thinking a lot lately about what it means to be mindful. Sure, it’s a buzz-y term But it’s a term that benefits us, as opposed to ones that leave us feeling hollow and empty. It’s a word like authenticity that, when used correctly, enables us to be our true, vulnerable selves and reap all… Read More Cultivating Community Manager Mindfulness
I’m addressing some common BS misconceptions because I’m sick of hearing how little everyone understands about building loyal communities.… Read More 4 Misconceptions about Community Management
I wrote a long answer on Quora last night to the question, “How do I manage a meetup group?” I didn’t mean for it to come out so long, but I realized that a lot of work goes into managing offline meetup and special interest groups. When I started managing two meetup groups this year,… Read More How Not to Mess Up a Community Meetup
This post made it to the top of Hacker News today. I give myself my first ever Hacker News high-five, but also I realize that really means nothing in the grand scheme of things. So there… I spent last week in New York, discovering the differences between their tech scene and ours here in the… Read More The Three Key Differences between the SF and NY Tech Scene
Community Badassery (n): When a community manager or team stops being reactive and initiates a creative, daring action in order to empower their community to connect and flourish in new ways. Outcome may be uncertain. Not for the faint of heart.… Read More Community Badassery: A Community Manager’s Definition
Customer support does not build communities. Community and customer support should be BFFs in a business but they should not be one and the same. Customer support teams should be in constant communication with community managers so CMs can alleviate users’ pain points, create better experiences, and segment user types for targeted outreach. But customer support is not a substitute for community development.… Read More Your Community is not Customer Service
When we build communities around products, we dream of creating something larger than a product or even larger than a brand name. We want to create deeper meaning in people’s lives. There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin?… Read More How to Create a Tiered Brand Ambassador Program the Lululemon Way
When I tell my friends who are NOT community builders that I had an event with 20 RSVPs and 5 people show up. “That’s so awful. Are you sure this is a good strategy?” When I tell my friends who ARE community builders that I had an event with 20 RSVPs and 5 people show up.… Read More The Real Difference Between Community Builders and Ordinary People