Community Metric: New Customers vs. Existing Customers

If you're a community manager who works under a marketing department, don't forget this: On average, it costs 6-7x as much to acquire a new customer rather than retaining an existing one. - data from Mack Collier, "Customer Relationships - Four Ways to Create an Army of Fans for Your Brand : MarketingProfs Article" That … Continue reading Community Metric: New Customers vs. Existing Customers