When was the last time you saw or heard the word community in a business context? The last time I saw it was yesterday, at Fort Lauderdale airport. I was staring at an advertisement for a hotel chain. The copy below the image of the hotel room said: "We don't just think of our hotels as rooms. We think … Continue reading You’re Using the Word Community Wrong, and You’re Costing People Their Jobs
Last week, I started and finished the book Deepening Community by Paul Born. Born focuses mainly on offline communities and traditional community building (i.e. around neighborhoods or families), but his work extends beyond these traditional realms. We can certainly apply most of what he discusses in online-offline worlds.