30 tips and tricks from the founders of ProductHunt, Quibb, and The Fetch. These are the key learnings from the SFCMGR event on June 4. If you couldn't make it, here's what you missed.
Category: Metrics
If you're a community manager who works under a marketing department, don't forget this: On average, it costs 6-7x as much to acquire a new customer rather than retaining an existing one. - data from Mack Collier, "Customer Relationships - Four Ways to Create an Army of Fans for Your Brand : MarketingProfs Article" That … Continue reading Community Metric: New Customers vs. Existing Customers
