What Happens When You Focus Too Much on the Competition?

I once had a manager who constantly had us keep tabs on our main competitor. She'd arrange special meetings where we would sleuth into who they were hiring and why; where we'd all gather around and gossip about their new team photos. We'd hire agencies to one-up them at every turn: SEO agencies, PR agencies, … Continue reading What Happens When You Focus Too Much on the Competition?

Build Your Personal Brand as a Community Manager

I'm sure you've heard how important it is to build a personal brand for yourself. Maybe you're in the process of discovering what that is, and maybe you're already there as a seasoned professional. But as a community manager, we all know it's easy to get lost in the day-to-day shuffle of addressing others' needs. … Continue reading Build Your Personal Brand as a Community Manager