I was asked last week if I wanted to join a brand's secret club. Was it the illuminati? Was it a secret community of advanced community builders? Was it an invitation to join the robot takeover of the world? Sadly, it was none of those things. And here's what they should do about it.
No matter what I create after this creative sabbatical, it will not come from a place of deprivation. It will come from ease and confidence. And it will come from a place of safety and not fear.
Last week, I had a two-hour conversation with the one and only Phil Klein, one of the founding members of TEDxRainier and an incredible conversationalist and community organizer. One of the topics that we stumbled upon was interpersonal traumas and community building: people often try to work out their personal problems through the communities they … Continue reading Are Your Personal Insecurities Hurting Your Community?
When I tell my friends who are NOT community builders that I had an event with 20 RSVPs and 5 people show up. "That's so awful. Are you sure this is a good strategy?" When I tell my friends who ARE community builders that I had an event with 20 RSVPs and 5 people show up. … Continue reading The Real Difference Between Community Builders and Ordinary People
I once had a manager who constantly had us keep tabs on our main competitor. She'd arrange special meetings where we would sleuth into who they were hiring and why; where we'd all gather around and gossip about their new team photos. We'd hire agencies to one-up them at every turn: SEO agencies, PR agencies, … Continue reading What Happens When You Focus Too Much on the Competition?