One of the many efforts that we’ve been working on is creating a clear, standard way of badging and tiering our community members. I’ve written before about Brand Ambassador programs, and this can certainly be a part of a brand ambassador program. But I’m talking now about tiering all community members in order to give them a clear path towards deeper engagement. Ideally, when a user comes to your site, they are shown exactly how to go from rookie to regular to powerhouse players.
Here are just a few of the case studies, articles, and books I’ve been reading in order to create my own tiered and badged up community. We spoke about this during last week’s #CMGRchat, and I wanted to be sure to get it in writing for everyone’s learning pleasure.
These contain too many good articles and case studies to mention. Just subscribe or add to your reader, and stay tuned.
Posts and Articles
Lots of these include case studies that provide tons of inspiration for all types of communities.
- Community Advocates: How Can You Motivate Them?
- Starting a Brand Ambassador Program from Scratch the Lululemon Way (okay, I wrote this (sue me!), but it involves a case study I’ve worked with closely)
- The 7 Customer Advocate Archetypes via Forbes
- Don’t Rent Influencers, Build Relationships: Here’s How
- Paper.li’s Program Is an Excellent Example
- Badge Use in Education: Applicable to all kinds of other contexts as well
- A Quick Advocacy Planning Framework
- Thought Leaders Love a Leaderboard
Some Examples in Action: Check out these programs
- Maker’s Mark
- Peer Index
- Leaderboarded: Digital leaderboards
- Internal Leaderboards at 37Signals
- Think Like a Rock Star by Mack Collier
- The Referral Engine by John Jantsch
- The Anatomy of Buzz by Emanuel Rosen
And you’ll find tons of other community manager reading recommendations at The Community Manager’s Reading List! Read on, people, read on.